objectives of an organization
We explain what are the objectives of an organization and how they are classified. How they are established, and some examples.
What are the organizational objectives?
In corporate language, organizational objectives are called to the desired situations that every company seeks to achieve in the different areas that compose it or that are of interest, and that specify the desire contained in its mission and vision through achievable goals .
Like any objective , once these goals are reached, new ones will be chosen and so on, guiding the progress of the organization based on its future projection . It can be said that the objectives are the indicators on the way to be covered by the company , which also serve to measure their performance: a successful company is expected to fulfill most of the objectives that it has set.
On the other hand, the objectives of a company provide its legitimacy, since a company that does not reach its goals will not be able to convince future clients or investors.
The objectives of an organization are determined based on its initial plan or strategic direction , which also includes the response to accidents and incidents that arise from the environment in which it operates. The recovery of challenging situations, the overcoming of unexpected challenges or difficulties born within the market, are only some possibilities of organizational objectives of external origin.
On the contrary, the growth of the payroll of workers , the maximization of the efficiency of the processes , the expansion towards new horizons, are objectives of internal origin.
Types of organizational objectives
The organizational objectives are classified based on their projection in time , that is, in the history of the organization . Thus, there are three different types:
- Long term . Those objectives of fulfillment in a remote coming time. They are also known as strategic objectives, as they guide the medium and short term when defining the future of the company.
- Medium - term . Known as tactical objectives, they are an intermediate instance between the long and short term, serving as an adaptation by areas of the company of the necessary plans to fulfill the general objective.
- Short term . These immediate compliance objectives (in a range of less than one year) are designed to address specific situations close to the time, and are usually broken down by productive unit or even employee. The medium and short term depend on the daily fulfillment of these objectives, within the framework of which they should focus.
How are organizational objectives established?
To establish the organizational objectives of a company requires a logical methodology that takes into account the following:
- Mission and vision of the company . Everything contained in the mission and vision is key to determining the general objective of the company, and hence the series of specific objectives that arise. At the end of the day, in them is the organization's mission.
- Business priorities and their scale . The priority scale of the company must be planned, that is, what are the urgent tasks and which are not, which are the most important and the superfluous ones. Only in this way can accurate and applicable objectives be achieved.
- The identification of business standards . It is necessary to define the cost, feasibility and time of each objective, according to the capabilities and convenience of the company, since these measures will serve as control and comptroller for the fulfillment of the goals and their eventual modification or adaptation.
Examples of organizational objectives
Some possible examples of organizational objectives can be:
- Maximize annual profits
- Grow up to double the payroll of personnel.
- Expand to a new market.
- Recover the capital lost during a crisis.
- Minimize investment risks.
- Increase market share.
- Reach the projected earnings.
- Survive the depression of the commercial sector.
What is a goal?
An aim ofinalidad is a goal or final aim towards which the actions or the operations of a specific project are directed . Everything we do has an end, a final sense where we want to go, which is the sum of the steps taken to achieve it. That is an objective, and our measure of success or failure will generally depend on our ability to achieve it or not.
The objectives are usually raised before undertaking the action , since it is convenient to know where we are going before we start walking, that is, we can only determine the best route to success if we know what is the objective we have set for ourselves. In this way, the objectives are part of any planning attempt in any field.
Academic research, feasible projects, business plans or military strategies always have in mind the goal outlined in advance, and therefore seek to determine the most convenient method (faster, safer, more lucrative, etc.) to convert it actually. Once a goal has been reached, another one will emerge in order to continue the action.
Objective and subjective
Another use of the term objective is that which has to do with objectivity , a word that derives from the name of microscope lenses , telescopes and other devices that allow to clearly see what is normally invisible. In this sense, the objective has to do with what is not clouded by external considerations, that is, for reasons that have nothing to do with the observed.
For example, if a person asks his or her objective opinion about how a piece of clothing is, he or she is asking for a stark, real opinion that puts aside caution or fear of hurting her with his or her opinion and simply says what you think
The opposite, in that sense, is the subjective: that which depends on each person's point of view, their emotions and personal opinions. An objective judgment is not carried away by emotions or feelings; a subjective judgment, on the other hand, is composed of them.
Target types
The objectives are usually classified in two different ways:
According to the time it takes to do it . The objectives are classified into three, depending on how close their completion is in time:
- Short - term objectives . Those that are very close to realization or that will take a short time to realize.
- Medium-term objectives . Those that can not be specified immediately, but not in the very distant future.
- Long - term goals . Those that we propose for an uncertain future, usually remote, but that guide our present actions.
According to your perspective . In terms of the elements they focus on, the objectives can be of two types:
- General objectives . Those that are very comprehensive or broadly involve a role.
- Specific objectives . Those that are limited or go to the point, to a specific role.
Target examples
Some examples of medium, short and long term objectives can be:
- Smoking half of cigarettes a day (short term)
Smoking half or less of packs per month (medium term)
Stop smoking (long term)
- Increase weekly sales of the website (short term)
Increase the client portfolio to double (medium term)
Cope the market and be the leader of the region (long term)
- Jog fifteen minutes every day (short term)
Losing a couple of kilos at the end of the month (medium term)
Stay fit (long term)
Purpose of the administration
The administration proposes a single objective: efficiency . This means the best or most convenient management or management of the resources that are available for some purpose, so that not only can the proposed goal be achieved , but also that it be done in a definitive, precise and not more expensive way. the indispensable
For this, the administration defines the most suitable structures for the use of available resources, evaluating the entry, exit and control processes of an organization or a system, be it a company , a country or a family .
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